artistic consumption

A photograph becomes an image when placed in a false context, a pseudo-environment. In the pseudo-environments (marketing-manufactured) of the business sector, a photograph becomes an image when it ceases to speak to the individual and instead speaks for the brand.

Once a photograph enters the realm of public media, it becomes part of the marketing machine, a devolutive iteration of public media. An example is the repetition of an image to represent multiple “events.”

“Truth” is not factored into marketing, be it specific “truths” or the simple recognition of human experience and emotion. Those are secondary in comparison to the primary intention: consumer guidance.

Can any image be considered art? Perhaps only when removed from the marketing context.


5 responses

  1. PK

    Good food for thought. Are you saying that a Coke commercial can’t be art? Or an illustrator is not a “true” artist? Who decides?????

    March 21, 2012 at 7:06 pm

  2. Late night conversations and beer are part of a healthy lifestyle, I’ve found. 🙂 I love to find more who’ve added to the topic, but it does involve some hard hunting. They Became What They Beheld was a lucky find at a local bookstore.

    BTW, should you ever be in the Dallas/Denton area look me up!

    March 26, 2012 at 10:29 pm

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